Hyundai Ioniq 5 and Hyundai Staria have emerged as winners in the transportation category at the 2021 GOOD DESIGN Awards. The brand won a total of five awards across different categories such as interactive media, household, mobile applications and graphic design. For those asking, the Good Design Awards program is one of the oldest design competitions in the world as it celebrates its 71st anniversary. Every year, the program selects a list of product designs and graphics that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.
Hyundai Ioniq 5 is an all-electric mid-sized crossover and it is built on a dedicated battery electric vehicle (BEV) platform. It features Hyundai's signature Parametric Pixels at the exterior while a ‘Living Space’ theme runs throughout the interior. The cabin boasts of a moveable center console and flat floor where the batteries are stored. Many of its interior touchpoints such as seats, headliner, door trim, floor and armrest, are made of eco-friendly materials. “We are greatly honored to be recognized by GOOD DESIGN Awards for these very important vehicles and innovations,” said SangYup Lee, Executive Vice President and Head of Hyundai Global Design Center.
Coming to Hyundai Staria, it is a multi-purpose vehicle (MPV) which flaunts a spaceship like design. The cruise ship-inspired interior of the MPV gets lowered beltlines and panoramic side windows which are inspired by traditional Korean ‘hanok’ architecture. Hyundai's Blue Link connectivity application was announced the winner in Mobile applications category. “This honor speaks to the outstanding work of our design dream team, who put their passion and heart into this project and also our R&D center engineers who made this achievement together. It also reflects the competitiveness of Hyundai’s design identity in the global marketplace,” added SangYup Lee.