Hyundai India has introduced a unique initiative named as Creator’s Arena for the recently launched Hyundai i20 N Line in the country. The brand has formed a unique partnership with Instagram so that renowned creators across India can experience and capture i20 N Line in its playful new arena. The unique marketing innovation brought together 80 renowned content creators from across the country in two specially curated events across zones in Delhi and Mumbai. Hyundai has announced that it has established a reach of 57 Million in just 20 days through the Delhi Chapter of Creator’s Arena alone.
The concept was brought alive through some of the leading creators of the country, who developed exclusive content for Instagram. These Instagrammers curated creative and differentiated content featuring the newly launched Hyundai i20 N Line. Commenting on the partnership, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., said, “At Hyundai, innovation is a strong part of our DNA. The Creator’s Arena and our partnership with Instagram is a perfect reflection of this thought process that facilitated a unique opportunity for content creators and Instagrammers to curate exclusive insights of their experiences. The seamless integration of Hyundai i20 N Line with content under different genres at the Creator Arena showcases the true ingenuity of our partnership with Instagram.”
Speaking about the exclusive partnership, Arun Srinivas, Director of Global Business Group at Facebook India, said, “Instagram is the place where people express themselves creatively, and there’s a natural affinity to interact with public figures, creators, and brands. Equally, it’s also the place where businesses are able to drive the desired business outcomes on the back of its thriving creator community. We have a deep partnership with Hyundai, which has previously leveraged Instagram branded content ads for key car launches. We are thrilled to partner with them yet again and look forward to the exciting content from the Instagrammers at Creator’s Arena.” Hyundai i20 N Line was displayed alongside exclusive N Line Merchandise to the virtual world with exciting N Line Digital Comics & Instagram Stickers.