Hyundai India Launches ‘The Drive Within’ Campaign

Hyundai India has kicked off the ‘The Drive Within’ campaign by signing an MoU with four Indian Women Cricketers in the country. The brand has entered into an exclusive one-year association with Smriti Mandhana, Jemima Rodrigues, Taniya Bhatia and Shafali Verma as Brand Ambassadors to highlight and celebrate their contribution to Indian cricket. Hyundai is already associated with cricket in India as a partner of Board of Control for Cricket in India (BCCI) for all international matches at home.

The campaign kick-off ceremony was attended by Smriti Mandhana, Vice-Captain of Indian Women’s Cricket Team, Jemima Rodrigues, World’s No. 12 T20 Batter, Taniya Bhatia, one of the five best breakout stars in women's cricket ranked by ICC and World’s No. 2 T20 Batter & Youngest Cricketer to play all three cricket formats Shafali Verma along with Hyundai Senior Management. It will highlight the winning stories of these women cricketers through digital films under ‘The Drive Within’ Campaign. #TheDriveWithin campaign will put forth the grit and determination of these women that pushes them to break boundaries and excel with the support of their loved ones.

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Commenting on the MoU signing, Mr. Seon Seob Kim, MD & CEO, Hyundai Motor India Limited (HMIL), said, “Hyundai has a long standing association with sports, our players as well as audiences. Continuing our promise to go beyond mobility, we are glad to announce an association with truly inspiring players in Indian Women Cricket. The grit & spirit shown by these sports women will become a role model for the entire nation. We are proud to announce them as Brand Ambassadors for taking the Hyundai spirit forward. This association with India’s top women cricketers signifies Hyundai’s commitment towards enabling women youth power that defines the new age India.”