Hyundai i20 N Line Sees Higher Demand

Hyundai i20 N Line was launched in a price range of Rs 9.84-11.75 Lakhs (Ex. Showroom, India)
  • Published On: 15/11/21
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Hyundai i20 N

News Highlights

  • Hyundai i20 N Line Sees Higher Demand
  • The buyers are opting for feature packed top variants
  • Hyundai has backlog of 92,000 bookings in India

Hyundai i20 N Line was launched on September 2, 2021 in the Indian market. Being the first ever high-performance N Line model in India, it was launched in a price range of Rs 9.84-11.75 Lakhs (Ex. Showroom, India). Now, we have learnt that the Hyundai i20 N Line has accounted for more than 10 percent of the overall sales of the hatchback in the last couple of months. In addition, Hyundai officials have confirmed that top-end variants of several products with premium features are witnessing a surge in sales in the country.

“Initially, we had estimated that the N Line will be 10 percent of the overall i20 volumes. As of now, it appears that it could be a bit more. Demand for higher trims is increasing and almost doubling in some cases. This is a very clear trend which is emerging. This means that customers don’t want to compromise on features” said Tarun Garg, director of sales, marketing and service, Hyundai Motor India. The demand for the i20's range-topping variant has accentuated from 18 percent in 2019 to 36 percent this year. In fact, over 50 percent buyers have prefered the top variant of the Creta while a whooping 92 percent customers chose the top variants in the Verna sedan. As per the company officials, one third of the buyers opted for variants which featured Sunroof and Bluelink Connected Car Tech.


“Demand for accessories is also going up, which means customers really want to have a car which is rich in everything,” stated Garg. The festive season onslaught has boosted the sales tremendously and hence, waiting period for several products has gone up. Further, the global shortage of semiconductors has added fuel to the fire as it has affected the production capacity. “inquiries are up 10 percent and retails are up 2 percent over 2019 figures. I think this is very significant because retails are up, despite stock levels being much lower than the normal level. We have less than one month of inventory at the dealership level, and there is hardly any inventory at the plant level,” concluded Garg. Hyundai is yet to deliver 95,000 vehicles to the buyers in the country.

Hyundai i20 N Line was launched on September 2, 2021 in the Indian market. Being the first ever high-performance N Line model in India, it was launched in a price range of Rs 9.84-11.75 Lakhs (Ex. Showroom, India). Now, we have learnt that the i20 N Line has accounted for more than 10 percent of the overall sales of the hatchback in the last couple of months. In addition, Hyundai officials have confirmed that top-end variants of several products with premium features are witnessing a surge in sales in the country.

“Initially, we had estimated that the N Line will be 10 percent of the overall i20 volumes. As of now, it appears that it could be a bit more. Demand for higher trims is increasing and almost doubling in some cases. This is a very clear trend which is emerging. This means that customers don’t want to compromise on features” said Tarun Garg, director of sales, marketing and service, Hyundai Motor India. The demand for the i20's range-topping variant has accentuated from 18 percent in 2019 to 36 percent this year. In fact, over 50 percent buyers have prefered the top variant of the Creta while a whooping 92 percent customers chose the top variants in the Verna sedan. As per the company officials, one third of the buyers opted for variants which featured Sunroof and Bluelink Connected Car Tech.

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“Demand for accessories is also going up, which means customers really want to have a car which is rich in everything,” stated Garg. The festive season onslaught has boosted the sales tremendously and hence, waiting period for several products has gone up. Further, the global shortage of semiconductors has added fuel to the fire as it has affected the production capacity. “inquiries are up 10 percent and retails are up 2 percent over 2019 figures. I think this is very significant because retails are up, despite stock levels being much lower than the normal level. We have less than one month of inventory at the dealership level, and there is hardly any inventory at the plant level,” concluded Garg. Hyundai is yet to deliver 95,000 vehicles to the buyers in the country.

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Source - AutoCar India

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Mayank Gupta
Author Mayank Gupta

A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.

  • Published On: 15/11/21
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