Hyundai India has released the new TVC for the Alcazar 7-seater SUV which features Shah Rukh Khan and 4 Indian Women Cricketers namely Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma. The ad film details the interior space and features of the SUV while portraying an interesting journey of Hyundai’s corporate brand ambassadors Smriti, Jemimah, Taniyaa and Shafali with Shah Rukh on a drive experience. Hyundai Alcazar 360-degree campaign will be led by television and digital platforms.
Commenting on the launch of the new campaign, Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Limited, said “As a brand that is driven by the vision of ‘Progress for Humanity’, Hyundai has transcended different dimensions to give customers meaningful and innovative messages, be it for our products, services or new initiatives. As India’s leading SUV brand of 2021, our products offer customers experiences that go ‘Beyond Mobility’, exceeding their aspirations through Intelligent Technology, Innovation and Sustainability." Hyundai Alcazar is offered with front ventilated seats, BlueLink connected car tech with enhanced Voice Recognition commands and 60+ features.
Hyundai Alcazar 6-seater gets captain seats in the second row with tip, tumble, slide and recline functions. In addition, it boasts of one touch tip & tumble, seatback table and Blind View Monitor (BVM). Some of the notable features in the SUV include Voice enabled smart panoramic sunroof, Auto healthy air purifier with AQI display and a HD touchscreen system with Bose premium sound system. With our latest campaign, Hyundai has engaged its young and inspiring Corporate Brand Ambassadors – Smriti Mandhana, Jemimah Rodrigues, Taniyaa Bhatia and Shafali Verma along with Shah Rukh Khan, to showcase the many unique and aspirational elements of ALCAZAR in thought-provoking series of events. As a youth centric brand, the new campaign showcases millennial preference for innovative new age technology and Hyundai’s commitment to deliver the best through its world-class products.”