Honda is looking to set up 200 outlets of its ‘Best Deal’ pre-owned two-wheeler business. The company recently inaugurated its 150th outlet Aadhi Honda, Coimbatore, in Tamil Nadu.
HMSI was instrumental in pioneering the concept of certified pre-owned outlets in India for the two-wheeler industry. From November 2017, thanks to factors like demonetisation, and the transition from BS-III to BS-IV emission norms, there was a rise in demand for pre-owned two-wheelers.
Sales of Honda’s Best Deal business rose 23 percent during this time and to complement this business division, HMSI rapidly expanded the Best Deal network which grew by 44 percent to 147 outlets.
Speaking at the inauguration of the 150th Best Deal outlet in Coimbatore, Yadvinder Singh Guleria, senior vice-president - Sales & Marketing, HMSI, said, “Our experience shows that the pre-owned industry is evolving at a very fast pace and the replacement cycle for two-wheeler has come down to 4-5 years. Honda sees good future potential in the pre-owned two-wheeler business and has advanced its expansion horizon to 200 Best Deal Outlets by the end of this fiscal itself.”