Honda 2-Wheelers India has announced that the Shine 125 has touched the sales milestone of 1 Crore units in the country. It is the first 125cc motorcycle brand to achieve the prestigious landmark. Being first launched nearly 16 years back in 2006, Honda Shine commands a market share of over 50 percent. The bike has witnessed a strong 29 percent year-on-year growth (YTD data as per SIAM). The motorcycle was equipped with Combi-Brake System (CBS) in 2015 while it was also the brand's first BS6 compliant product in India.
Four years back in 2018, Honda Motorcycle and Scooter India Pvt Ltd stated that the Shine has crossed the 70 lakh unit sales milestone while also being preferred by every 2nd 125cc motorcycle customer. Speaking on this achievement, Mr. Atsushi Ogata, Managing Director, President and CEO, Honda Motorcycle and Scooter India Pvt Ltd. said, “We are humbled by the tremendous response that Shine has received over the years. As India rides into 2022 with the amazing Shine, we remain committed to taking on new challenges and delighting our loyal customers with best products. On behalf of the HMSI family, I would like to thank our customers for putting their valuable trust in brand Shine.”
Sharing his comments on this remarkable feat, Mr. Yadvinder Singh Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt Ltd. said “We are honored and thankful for the love and trust received from millions of Shine users. Spanning over one & a half decades, brand Shine has been a true companion for many generations of riders, making it one of the most popular motorcycle brands in the Indian household across all regions. It has proudly upheld the true benchmark of reliability & remarkable quality standards in the 125cc segment. We firmly believe that customer loyalty is a result of an amazing product as well as unmatched after sales service. Keeping this in mind, we will continue to serve our customers with excellence.”
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A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.
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