Honda India Power Products Enters into Marine Outboard Business

Honda India Power Products Limited announced its foray into the Marine Outboard Business in the country.
  • Published On: 30/03/22
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Honda India

News Highlights

  • Honda India Power Products Enters into Marine Outboard Business.
  • Channel partners to provide quick service with an assured supply of genuine spare parts.
  • Honda India Power Products Limited is the 1st Japanese company to enter Indian market.

Honda India Power Products Limited announced its entry into the Marine Outboard business with its 4-stroke Marine Outboard Motors range from April onwards in the country. Talking about the Honda 4-stroke Marine Outboard Motor, it is one of the best choices for boat operators participating in maritime border security, taxi boat operations in tourism & leisure applications, and workboat operators in commercial fishing.

“We are happy to announce the introduction of the Honda 4-stroke Marine Outboard Motors range today for the boat operators and various government agencies engaged in maritime security, coast guard, taxi boat services for passengers and tourists, and fishermen engaged in commercial fishing in sea and inland river systems. Honda 4-stroke OBMs offer unmatched performance, durability, fuel efficiency, and environment-friendly solution and have been customers’ preferred choice across the world. Today’s announcement reaffirms our 36 years legacy in India of offering a well-diversified product range of Power Products catering to the power back-up, agriculture, construction, and now, marine segment,” as commented by Takahiro Ueda – Chairman and Managing Director, President, and CEO at Honda India Power Products Limited.


Furthermore, Honda Marine Outboard Motors is going to be available for sales in India through the authorized Sales & Service Dealer M/S Es Mario Exports Enterprises Pvt. Ltd and M/S Bay Island Trading & Marine Services, Port Blair. The former have their head office at Secunderabad and over 15 service outlets along the coastline. While the latter will focus on the sales in Andaman & Nicobar Islands.

“With proper market planning, customer-friendly approach as seen in our motto, “Empower people, to do better'' coupled with our environment-conscious efforts, we aim to provide perfect solutions for those people engaged in maritime operations, yet establish a robust and sustainable ecosystem powered by Honda 4-stroke OBM technology. We aim to leverage our long-standing patronage in the Indian market, opening up avenues for collaboration with government agencies and private sector utilities through our channel partners to develop India marine market to its full potential,” he further added.

The marine industry is likely to rise as high as Rs 1,400 crore. HIPP aims to capture a 10 percent market share in the 4-stroke market in the first 3 years. This will further strengthen a seamless voyage across India’s vast coastline of over 8,000 km. Following this, marketable opportunities will be opened in places like Kashmir, Andaman, Goa, and Kerala which will boost economic prosperity. Moving on, the advanced hi-tech Honda 4-stroke OBM range is likely to emerge as a leading trade name in maritime activity in these areas.


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Samreen Pall
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