Honda Cars India has announced that it has cumulatively sold 4 lakh units of Amaze compact sedan since its launch in the country in 2013. It is the company's highest-selling model in the Indian market. Being in its second generation, Honda Amaze was introduced in April 2013 in India and over 2.60 Lakh units of the first-gen model were sold till March 2018. The second-gen Honda Amaze was launched in May 2018 and nearly 1.40 Lakh units of the new sedan have been sold. Presently, Honda Amaze is priced in a range of 6.17-9.99 Lakhs (Ex. Showroom, Delhi).
Speaking on the milestone, Mr. Rajesh Goel, Senior Vice President & Director, Marketing & Sales, Honda Cars India Ltd. said, “ Honda Amaze has been an extremely successful model for HCIL and is a key pillar of our business. The 4 lakh cumulative milestone for Amaze has been possible because of the love of our customers and support of our dealer partners which has helped Amaze to become a popular brand across markets. It’s a contemporary sedan which not only matches but exceeds customer expectations and this milestone is a testimony that Amaze has struck the right chord with Indian customers. With 42% first time buyers opting for Amaze, we believe it’s a great choice as first car for customers which offers status of a much bigger sedan and great peace of mind with its lowest cost of maintenance to suit their budget.”
Honda also stated that Tier 1 markets have contributed to almost 44 percent of the overall volumes of the Amaze while Tier 2 and 3 cities contributed to 56 percent sales, thus proving that it is equally popular in both metros and non-metros. In fact, 20 percent buyers opted for automatic transmission variants of the current-gen model as compared to the first-gen where the auto variants accounted for just 9 percent of total sales of Amaze. The second-gen Honda Amaze is offered with best in class 3 years Unlimited Kms warranty while lowest cost of maintenance makes it one of the most preferred choices for buyers. It is powered by BS-6 compliant 1.5L i-DTEC diesel engine and 1.2L i-VTEC petrol engine. Both the engines are available with manual and CVT gearbox options.
Read Also: Maruti Alto Crosses 40 Lakh Units Sales
The new Honda Amaze facelift comes with several new exterior and interior features. ...
The dealer dispatch of the sedan has also begun in the country ...
A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.
Tell Us What You Think
500 characters left