Hero MotoCorp has joined hands with Adloid to launch their Augmented Reality (AR) based showroom for the customers in the Indian market. The first-of-its-kind Hero Augmented Reality showroom will comprise of enhanced features like hotspots, configurators and remote sales assistance. The brand will now be providing a 360-degree shopping experience to its customers with the help of Augmented Reality. Just so you know, Tata Motors used this technology for the launch of its new flagship product - the Safari - in the Indian market.
The AR experience will enable a buyer to explore, configure and experience the Hero MotoCorp products in their homes. The experience comes with interactive hotspots and virtual sales assistance to address queries and concerns as they browse through various models. The Hero Product Configurator (HPC) feature is also available in the virtual showroom, which allows customers to see the differences between variants, add customizations and accessories, and go through color options. Speaking about the partnership, Kanav Singla, Founder & CEO of Adloid said, “Augmented Reality is helping us move beyond inherent human limitations and present contextually relevant information to people . Our partnership with Hero Moto Corp is one such example where we are changing the way people shop and experience products online.”
Vikas Malhotra, Head - Business Solutions & Support at Hero MotoCorp said,” At Hero Motocorp, we were looking for an agile partner to co-create "digital buying journey" of our products, a Highly skilled and passionate team from Adloid did the job exceptionally well by providing a truly World-class solution for "Virtual Showroom, Product Configurator and AR experience for our product portfolio". Speed, agility, and dedication of the team working on the project helped us in releasing the same in a very short span of time without a single physical meeting reflecting professionalism. We look forward to more such associations with the team and wish them luck.”