Harley-Davidson India has announced that the BS6-compliant Street 750 and Street Rod will be available for sale at special prices through Canteen Store Departments (CSD) for armed forces personnel in India. As we speak, both motorcycles will be on sale for the armed forces, ex-servicemen and their dependents in the country. The Harley Davidson Street initiative of retailing bikes at the Army canteen will help the servicemen buy their dream bike.
Harley-Davidson’s relationship with the armed forces is a long one with launching a special Harley Owners Group (H.O.G) chapter dedicated to the defense officers - the Armed Forces H.O.G. Chapter. The members of this Chapter, comprising both serving and veteran members from all departments of the forces – ride together sharing the bond of freedom. In 2017, Harley-Davidson announced the launch of its exclusive storage facility in India for its Armed Forces H.O.G. Chapter. American motorcycle manufacturer extended assistance to the Indian Armed Forces H.O.G. Chapter members by providing them free and safe custody of motorcycles across selective Harley-Davidson dealerships in the country. The step to include both Street motorcycles in the CSD inventory is in line with this association.
Commenting on the initiative, Sajeev Rajasekharan, Managing Director – Asia Emerging Markets and India, Harley-Davidson, said, “Harley-Davidson shares a long-term alliance with the armed forces across the globe. With both Street motorcycles being included in the inventory at CSD in India, we look forward to providing more access to members of the armed forces and seeing more members of the forces fulfill their desire to own a Harley-Davidson motorcycle.”