Harley Davidson all set to rewire its business strategy in India

The US-based premium motorcycle brand Harley Davidson will be officially shutting down their business operations in India. In order to boost sales and attract customers, Harley-Davidson has announced multiple cost-saving measures in the past couple of months. However, the company has not been able to perform well in their sales numbers. This is basically the company’s new rewire business strategy. It further reported to the Securities and Exchange Commission of the USA about ending its sales and manufacturing business in India.

Following this, Harley-Davidson India released a statement stating that it will be shutting down its manufacturing plant in Bawal, Haryana. But the Harley-Davidson dealer network will continue to serve the customers in India on a contract basis. Thus the downsizing of Harley-Davidson’s sales office in Gurgaon will lead to the termination of around 70 jobs. 

“The Rewire is progressing very well and substantial work is being done to eliminate complexity and get Harley-Davidson on a path to winning. Our new operating model is simpler, more focused, and enables faster decisions across the entire company. We’ve taken a hard look at our entire setup, our spending, and how work is getting done, to align our operating model, structure, and processes. We are building a strong foundation to drive a high-performance organization in the future,” commented Jochen Zeitz, Chairman, President, and CEO of Harley-Davidson.

The India plant was opened back in 2011. Since then the brand has been struggling to find a foothold in one of the world’s most competitive two-wheeler markets. The iconic American brand had made quite an effort to drive up volumes and derive cost efficiencies. But the lifestyle that goes with owning a Harley bike is not fully developed in India. The brand recently celebrated 10 years of existence in the country. While the company is wrapping up its business in India, we can expect that this will clearly not be the last time that a Harley Davidson Motorcycle is sold in India.

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