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The new car market is currently facing the worst slowdown in the last two decades. Many top manufacturers are now offering heavy discounts to push the sales of the vehicles before the festive season in the country. It should be noted that the festive season sees a rise in sales every year in India. Tata Motors is offering a discount of up to Rs 1.5 lakhs on its range of models. All these discounts are official discounts offered by Tata Motors under the “Festival of cars” discount program. Further, dealerships may offer additional discounts to the customers to further push sales. Here are all the details that you want to know.
The sedan based on the Tata Tiago is also available with a huge Rs 1.15 lakh discount. The Tigor is also available in similar engine options that power the Tata Tiago. The sedan is already priced quite aggressively and with the discounts, it will become a great deal in the market.
Launched earlier this year, the Tata Harrier is an extremely popular SUV in the market. However, with the slowdown and new launches like the Kia Seltos and MG Hector, Tata is currently offering Rs 50,000 discount on the Harrier.
Currently, the most expensive model in the Tata model also gets the highest amount of discount. Tata is offering up to Rs 1.5 lakh discount on the Tata Hexa. The highest discount is available on the Tata Hexa manufactured in the year 2018. However, only a few dealerships in India may have the stock of the 2018 version of the Hexa. Nonetheless, the new 2019 Hexa is also selling with heavy discounts. The discounts can vary from region to region and can also vary because of the variants.
The sub-4m compact SUV, which became quite popular soon after its launch in the market is currently facing stiff competition from the newly launched models like the Hyundai Venue and the Mahindra XUV300. Tata is offering up to Rs 85,000 discount on the Nexon depending on the variant and region.
The Tata Tiago is currently the entry-level hatchback from the brand. It gets a massive Rs 70,000 discount depending on the variant and location of the vehicle. The Tata Tiago is available in both petrol and diesel engine options. Tata also offers a high-performance JTP version of the car. However, it is not known if that is covered by discounts. The Tata Tiago NRG, which is the crossover version of the Tata Tiago is available with a similar Rs 70,000 discount.
Speaking on the occasion, S.N Barman – Vice President, Sales, Marketing and Customer Support, Passenger Vehicles Business Unit, Tata Motors said,
The start of the festive season is an exciting time for us, as we get to be a part of our customers’ celebrations by providing them with various offers and benefits. Our offerings this year are bigger and better than the previous year and by far the best in the Industry. We have received a tremendous response from customers in Onam and Ganesh Chaturthi, and as the festive season spreads to the entire country, the ‘Festival of Cars’ campaign should help to bring the much-needed cheer among our customers, against the backdrop of the current market conditions. We are hopeful that this year’s festive offers will provide a huge boost to buyer morale, thus cultivating for them a strong sense of association with our brand.