New Jaguar Type 00 Breaks Cover

Jaguar has now unveiled its all-electric "Type 00" concept vehicle, the first in a series of New Jaguar brand design. This prominent release from the company follows a much-publicized rebranding campaign that has managed to attract much attention and much debate.

Published On: 03/12/24
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News Highlights

After Jaguar luxury rebrand, the automobile company has unveiled Type 00 concept cars.
The idea is entirely in sync with Jaguar's concept of becoming a fully electric carmaker by the year 2026.

Jaguar’s Electric Future Begins with ‘Type 00’

The Jaguar Type 00 concept is an all-electric concept car, which is a step forward for the company towards rethinking automobile design and manufacturing. The car is an embodiment of the rejuvenated brand identity as the world's first showcase under this new Jaguar branding. It holds significance for the manufacturer being the rebranded vehicle that promises to become electric-only by 2026.

A Bold New Design Language

This new Jaguar EV future, Type 00, marks a radical departure from the earlier Jaguar ideology of sleek, sporty lines. Its boxy body is finished off with slimline lights and oversized wheels to give it a modern, though minimalist, appearance. It is intended to convey the forward-thinking ethos of Jaguar while laying the groundwork for future electric vehicles.

Not Just a Car, But a Statement

Concept cars like the 'Type 00' are more intended to reveal the vision of an automaker instead of slated for production. This Jaguar Type 00 launch news is somehow a show piece for the future of the brand, which resonates well with Jaguar's aspiration for vehicles with the latest technology and sustainability.

Controversial Rebranding Sparks Debate

The concept’s reveal follows Jaguar’s recent rebranding campaign, titled "Copy Nothing," which has drawn mixed reactions. The campaign included an unconventional video featuring bold visuals, vibrant colors, and a departure from Jaguar’s iconic animal logo. Critics accused the brand of abandoning its heritage, while others praised the daring approach as innovative and necessary. For a higher price point, this Jaguar type 00 price will allow it to target a more premium audience.

A Glimpse of What’s to Come

The reveal of the Jaguar Type 00 specs is an illustration of Jaguar's commitment to making EVs that not only look good but also function very well. According to the automaker, the Type 00 is also designed to go almost 430 miles (700 kilometers) on one charge. Moreover, the company promises an electrifying charge that can add up to 200 miles in 15 minutes.

When it comes to Jaguar's difficult journey toward rebranding and electrification, the Type 00 is an audacious step into the unknown. Loved or hated, it is clear that Jaguar has boldly adopted an electric future.