The Italian premium motorcycle manufacturer, Ducati, has announced their certified pre-owned programme for the Indian market. In order to increase their brand reach to a larger set of audience in India, they will commence the sale of used motorcycles in the country. The name of the certified pre-owned programme is Ducati Approved.
Under the Ducati Approved programme, Indian buyers will be able to buy Ducati bikes at affordable prices. The Italian bike maker will be selling used bikes that will be less than 5 years old and ridden less than 50,000 kms. The motorcycle will be certified from a series of 35 technical checks conducted by Ducati service technicians, which adds to the reliability of buying used bikes.
Ducati Approved will be offering the entire range of Ducati bikes being sold in India so you will have a choice between an adventure motorcycle, touring bike, street naked, supersport and scrambler motorcycles. This programme will help the Italian bike maker reach a larger audience, which is a good move for the long term. Other premium bike makers like Harley-Davidson have also started their used bikes programme in India.