Benelli, in collaboration with Adishwar Auto Ride India (AARI) is looking to start taking its steps to expand its reach in the Indian market. AARI, which is a subsidiary of the Hyderabad-based Mahavir Group has taken up the responsibility for being the exclusive distributor for the Benelli product line in India. The company is looking to expand its dealer network from 15 to 40 dealers by the deadline of March 2019.
The company will relaunch the Benelli TNT 300 and the Benelli 302R with a new introductory price tag of Rs. 3.5 lakhs and Rs. 3.7 lakhs respectively (ex-showroom). A price tag of Rs. 6.2 lakhs has been given to the Benelli TNT 600i. An offer of 5-years warranty for unlimited kilometres is made as standard. Official bookings have begun across India for an amount of Rs. 10,000/- for all models. Production and delivery of these bikes is scheduled to start in the 1st and 2nd weeks of December 2018, respectively.
Bike fanatics will also see the launch of the TRK 502 (Tourer) and the TRK 502X (Adventure) models in India. Recently spied on Indian roads, the TRK motorcycles will be Benelli’s entry into the mid-capacity adventure segment in India, and is scheduled for launch by March 2019.
In an effort to make the procedure for maintaining a Benelli bike much simpler, the company has also announced a change in the service schedule. The revised intervals of service vary from every 4000 km or every 4 months to every 6000 km or every 6 months can help the customer save up to 34 percent in servicing costs, said the company. This is being done to establish a robust after-sales service in India and likely to boost the confidence new and existing customers have in Benelli.