It is currently working on a brand called Urbanite, which will offer premium electric two-wheelers and even three-wheelers.

In a recent interview Bajaj Auto MD, Rajiv Bajaj, stated that the company is developing a niche brand within the company named Urbanite. The company intends for Urbanite to be the ‘Tesla of the two-wheeler space.’

Urbanite, the brand claims, won’t be similar to the low-cost, electric two-wheelers that are currently on sale in our market. Most EVs in India today have dangerously low performance for use on our chaotic streets - they aren’t as well built and their supporting infrastructure is weak. The Urbanite range will take on the likes of the upcoming S340 smart electric scooter from Bengaluru-based start-up, Ather Energy, and the T6X electric motorcycle from Pune-based Tork Motorcycles.

Hero Electric, with its strong network of 300 sales and service centres, recently invested Rs 205 crore investment into Ather Energy. Bajaj Auto is the first mainstream Indian two-wheeler manufacturer, however, to have announced a dedicated subdivision within the company for EVs.

Urbanite will focus on premium two-wheelers and even three-wheelers. So far, Bajaj has avoided the scooter business for many years; but perhaps an electric scooter might change that.

News You May Like

Ducati India Postpones Price Hike on Extended Warranty Till 1st June 202
  • Published On : 22 April 2020
  • 1 min read

Amid Coronavirus Lockdown Ducati India defers price hike on Extended Warranty till 1st June 2020.

Read More

Triumph Motorcycles India to Increase Prices of BS6 Models After July 20
  • Published On : 21 April 2020
  • 1 min read

Triumph clarified that it has already sold its BS4 stock and not a single BS4 Models is left unsold.

Read More