Audi India has retained Virat Kohli, Indian Cricket Team Captain, as its brand ambassador in the country. The ace batsman has been associated with the German luxury automaker for the past six years since 2015 but he has been driving an Audi since 2012. The brand affirmed that Kohli will remain an integral part of Audi India’s marketing and social campaigns as he has been over the years. Kohli has featured extensively in campaigns like #TogetherWithAudi, #MovingForward and a few product launch campaigns.
Commenting on the occasion, Mr. Balbir Singh Dhillon, Head of Audi India, said, “Audi India has been associated with Indian cricketers for many years. We are extremely happy to continue our association with Virat Kohli as he perfectly embodies the progressive premium image of brand Audi. He has been a part of the Audi India family for more than half a decade and is clearly a great fit for the brand, as both exemplify brilliant innovation in their performance. With this continued association, we look forward to an even more exciting journey going forward.” The Indian skipper’s continued alliance with the Audi brand includes advertisement campaigns, social media engagement and event collaborations.
Virat owns a number of exciting Audi models. He has openly expressed his fondness and drive experience of Audi cars on several occasions. “Whether it’s behind the steering wheel or on the pitch with a bat in the hand, performance, consistency and technique are what define perfection. I have been an Audi fan even before I was formally associated with the brand. Audi cars reflect elegance and sportiness, which resonate perfectly with my personality. I am extremely delighted to continue my association with Audi India and be a part of the brand family. It is safe to say that my relationship with Audi India is more of a test match than just a T20”, said Virat Kohli.
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