Tata Motors has unveiled the all-new Curvv electric SUV Concept in the country. Expected to go on sale by mid 2024, it will be positioned above the Nexon EV in the company portfolio. Tata Curvv electric will be launched first which will be followed by its Internal Combustion Engine (ICE) counterparts. Based on the design philosophy of ‘Less is More’, the electric coupe carries the Generation 2 EV architecture which is capable of offering multi-powertrain options. The coupe body style in the past has only been prevalent in the high end luxury segment.
Speaking at the event, Mr. Shailesh Chandra - Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. ecstatically said – “Our ongoing business turnaround is history in the making. From record sales to upping our market share game, the last fiscal has been nothing but magical for us. We not only emerged as the No. 1 SUV player with our array of products in our portfolio, we also continued to super charge our growth in the EV space with our highest ever annual EV sales going up by 353% vs FY21. With a fantastic year gone by, it gives me immense pleasure to announce a flying start to the new year, with a brand new ‘promise’, a brand new ‘thought’ and a brand new ‘design’ – all put together in this magnificent Electric SUV Concept - CURVV."