Maruti Suzuki Likely To Use Nexa Chain of Dealerships To Sell WagonR EV in India

  • Published On: 26 June 2019
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WagonR EV Likely To Be Sold Via Nexa Dealerships

Maruti Suzuki is going to make big changes in the near future. The announcement to move away from diesel engine cars in the BS-VI regime is one among the major changes that the largest maker of India announced recently. This gap in the model line-up of the carmaker will likely be filled by the electric vehicles that the company plans to bring to the Indian marker and the first such vehicle from the brand for India will be the WagonR EV.

There are reports on the Internet stating the brand will sell the upcoming electric vehicles in the market via its premium Nexa chain of dealerships. As of now the Maruti WagonR is sold though the Arena dealership of the brand but the new reports state that the electric version of the tall-boy hatchback will be sold though the premium dealership chain of the brand. As of now, vehicles like the Maruti Suzuki Ignis, Maruti Suzuki Baleno, Maruti Suzuki Ciaz and the Maruti Suzuki S-Cross are sold through the Nexa chain of dealerships. There are more than 250 Nexa dealerships across the country that will be brought into action to offer the new range of electric vehicles from the brand.

A reason behind the brand roping the in the more premium chain of dealerships for the sale of electric vehicles could be the high price of these vehicles. The electric vehicle technology is relatively new, at least for the Indian market and this translates to a higher price tag for the models that will be sold here. The electric version of WagonR can be placed around the Rs. 8 lakh in the Indian market. This will mark a significant jump as even the top model of the WagonR in the market currently is priced at around Rs. 4-6 lakhs.

The upcoming car is in the testing phase as of now because the company will like to look at all possible angles before launching this car in the market. The company is predominantly undertaking feasibility tests for the upcoming electric version of Maruti Suzuki WagonR. Although the electric cars in India will receive a tax benefit from the government under the FAME-II scheme, they still may be out of reach of a number of customers in the market. The reason behind this could be that the new subsidy regime does not offer any incentive to the customers of electric cars. Therefore it is only natural that the company is conducting proper feasibility tests before launching the WagonR electric in the market. With Maruti Suzuki set to discontinue diesel engine cars in the market at least for the initial times next year, the company will have to focus on petrol, dual-fuel, as well as electric cars in the market in order to maintain its standing and sales figures in the market.

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