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Tata’s Racemo won the prestigious German Design Award (GDA) in the Gold category for International Excellence in ‘Exceptional Product Design’. Tata debuted the concept at the 87th Geneva motor show and the concept took shape at the company’s Design Studio in Turin, Italy.
Tata Motors CEO and MD, Guenter Butschek said, “Winning the prestigious German Design Council's Gold Award for Automotive Design is a proud moment for us and is testament to the skill and passion of the global Tata Motors Design team. A perfect blend of Italian sensuality and Indian ingenuity, the Racemo is the first innovation from our sub-brand TAMO. The Racemo connects with the aspiring customers of India, making it a perfect extension of our customer’s personality. We hope to continue on this path towards innovation and disruption in product design and technology.”
The head of design at Tata Motors, said, “The Racemo winning the award for International Design Excellence, within a few months from its first global showcase, marks a very important milestone for Tata Motors’ Design Team. The Racemo was the result of intense collaboration between the design and engineering team at Tata Motors. What started off as a design study today stands strong as a production ready two-seater sports coupé, specially designed for the global Indian audience. All of us at Tata Motors are very proud and excited about bringing the car to India.”