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Renault is celebrating the milestone of crossing 5 lakh sales in the Indian market. They introduced their first car Fluence in India in 2011 but the French carmaker became popular with the launch of the Renault Duster that ruled the compact SUV segment for a long time. Then came the Renault Kwid hatchback that further boosted their sales in India.
Commenting on this occasion, Sumit Sawhney, Country CEO and MD, Renault India Operations said, “India is a strategic market for the success of Renault’s medium-term plan. Being local in India is very important and that's why we have a state of the art manufacturing facility, a world-class technology centre and we are the only global brand to have 2 design centres in India. Going forward, we will continue with our product offensive strategy in India and will work towards substantially growing the Renault brand in India. We plan to bring several new innovations in products and services for the diversified Indian market. Together with launching products of global repute, it is important to have a strong ‘India strategy’, offering customers a compelling value proposition. Our growth strategy hinges strongly on launching products that cater to the volume and growing segments of the Indian automotive industry, with heavy emphasis on localisation.
Currently with more than 350 facilities across India, Renault is offering the Kwid, Duster, Captur and Lodgy in their Indian portfolio. Renault is planning for a strong product offensive in India in the near future with heavy emphasis on localisation to keep the costs in check. For now, we are eagerly waiting to receive the much awaited new generation Renault Duster in the Indian market.