Royal Enfield Sets Up Shop in Vietnam

  • Published On: 16 October 2017
  • 594 Views

The bike maker wants to increase its footprint in ASEAN countries.

The company has entered the Vietnamese market and has inaugurated its first flagship store in Ho Chi Minh City. Royal Enfield wants to expand globally in the mid-sized motorcycle segment (250cc-750cc), and the company already has a presence in Indonesia with exclusive outlets in Bali and Jakarta. The company also has an exclusive store in Bangkok, Thailand. Now, Vietnam is the third ASEAN country where the Indian bike maker has set up shop.

The bikes sold here will be exclusively in the 500cc segment including the Bullet 500, Classic 500 and the Continental GT. Speaking on the Vietnam entry, Royal Enfield president Rudratej Singh said, “Royal Enfield endeavours to reinvent and lead the global midsize motorcycle segment, and South-East Asia is a critical market for us in this global strategy. This segment is expanding in India and is a huge opportunity for Royal Enfield across the world. Vietnam has a large population that is young and commutes on two-wheelers, and is now aspiring to adopt the right medium of self-expression and exploration. With a strong heritage behind us, Royal Enfield offers motorcycles that are evocative and fun to ride, and at the same time, practical, functional and accessible for everyday use. With its vast landscapes and countryside, Vietnam is an ideal destination for pure motorcycling experiences. We hope to fuel the culture of exploration and leisure motorcycling with some of our best motorcycles in Vietnam.”

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