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He will be based out of China and will lead Harley-Davidson India’s leadership teams.
Peter MacKenzie assumes the role in addition to his current role as managing director for Greater China, he will take over his new position with immediate effect. He will continue to be based in Shanghai, China. MacKenzie will travel frequently to India and will be supported by Manish Agarwal, country manager for India. The MD position has not been occupied since December last year when Vikram Pawah left the company to join BMW Group India.
Marc McAllister, vice president and managing director, international markets, said “India is a strategic market for us in line with our company strategy to build the next generation of Harley-Davidson riders globally. I am confident that MacKenzie will provide strong leadership to the team to grow the reach and impact of our brand, as we expand our dealership network in the country to support our business and give loyal and new customers greater access to our brand.”
His new role will see him manage Harley-Davidson India’s leadership team responsible for in-country sales, dealer network management, marketing, service and operations activities. He will also oversee the company’s expansion in India.