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The company’s Battle of the Kings competition is a custom bike build event and is a platform that has seen the creation of lots of very unique-looking Harley-Davidson custom bikes. This is the first time it’s being held in India and will include the staff from 10 Harley-Davidson dealerships across India.
All participants can only use a maximum of Rs 5 lakh to customise their bikes. Indian participants could only modify the Harley-Davidson Street 750 or the Street Rod for the competition. All ten bikes are subject to a public voting process, which began on July 23, 2018.
Apart from the Indian dealerships, around 250 Harley dealerships from across the world are competing against each other for the coveted prize. The winning custom bike from each country will be showcased at the 2018 EICMA motorcycle show in Rho Fiera, Milan from November 8-11. The winner will be chosen at the same event.