Hyundai India has announced the 5th edition of #BeTheBetterGuy road safety campaign in the country. It focuses on the importance of safe driving habits, bringing about a positive change and making Indian roads safer for all users through innovative and engaging content across platforms. In line with Hyundai's global vision of ‘Progress for Humanity’, Be The Better Guy campaign intends to create a meaningful and an emotional connect with its customers and other stakeholders as road safety is considered paramount.
The campaign sends across a social message to every Indian, to ‘Be the Better Guy’ on the road. It draws attention to critical issues pertaining to road safety such as – over-speeding, violation of traffic rules, using mobile phone while driving, not wearing seatbelts, drinking and driving, underage driving and pedestrian safety. In addition to these, the campaign strongly advocates maintaining hygiene & social distancing and cultivating the habit of wearing masks when driving or riding in the car along with periodic car sanitization. The campaign plans to utilize a variety of platforms such as TV, Radio, Print, Magazine, social media, website and OOH to create awareness and spread the message.
Commenting on the #BeTheBetterGuy Campaign, Mr. SS Kim, MD & CEO, Hyundai Motor India Ltd., said, “Transcending the boundaries for a sustainable social environment, #BeTheBetterGuy is one such meaningful road safety campaign that goes ‘Beyond Mobility’ to sensitize the youth about benefits of practicing safe driving habits and making Indian roads safer. As a responsible and a caring brand, Hyundai aims to create awareness about road safety and making the millennials and Gen-Z socially responsible and highlight the importance of traffic rules. Our combined efforts through #BeTheBetterGuy campaign is to engage the masses to bring a positive behavioural change in the society and go Beyond Mobility, creating a safe and sustainable ecosystem that inspires Progress for Humanity."