2020 Mahindra Thar Crosses 15,000 Bookings

News Highlights

• The all-new Mahindra Thar is longer & wider than the outgoing model
• 2020 Mahindra Thar received over 65,000 inquiries since the launch
• The new Mahindra Thar is offered in two trims namely AX and LX

Mahindra & Mahindra recently launched the second-generation Thar in the Indian market on October 2, 2020. The legendary SUV has crossed 15,000 bookings today since its launch. The 2020 Mahindra Thar automatic variants have received the maximum number of bookings till date. Also, 57 percent of the buyers of the 2020 Thar are first-time car buyers. 

“We are delighted with this overwhelming response received for the All-New Thar, having crossed 15,000 bookings as on date. What is particularly interesting is that there is an acceptance of the All-New Thar amongst a larger base of lifestyle seekers, beyond the traditional lovers of this iconic brand. Given this overwhelming response, we are substantially ramping up our capacity, ” as commented by Veejay Nakra, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd

Ever since its launch, the Thar has garnered over 65,000 inquiries along with more than 8 lakh website visitors. Mahindra had introduced the all-new Thar in two trims - AX and LX. Mahindra Thar AX price starts at Rs 9.80 Lakhs (ex-showroom) while the price of the LX range starts at Rs 12.49 Lakhs (ex-showroom). Dimensionally, it is longer and wider in size as compared to its predecessor. 

Under the bonnet, the new Thar is offered with two engine options. The petrol variants are powered by a 2.0-litre mStallion engine that generates a maximum power of 150 bhp and a peak torque of 350 Nm. The diesel variants are powered by a 2.2-litre 4-cylinder CRDi unit that churns out 130 bhp power and 320 Nm torque. Both the engines are available with a 6-speed manual and a 6-speed automatic transmission option. 

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