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Hyundai Tucson facelift is finally arriving in the Indian market. Being unveiled at the Auto Expo 2020 in February earlier this year, it will be officially launched on 14 July. Hyundai had planned to launch the Tucson facelift in the first quarter of 2020 but Coronavirus pandemic delayed the launch. The South-Korean automaker will introduce the Tucson facelift with the help of virtual-reality experience - ‘The Next Dimension’. The launch will be accessible on different digital mediums like Hyundai official website and official social media channels such as Youtube, Twitter, Facebook and Instagram. The 2020 Hyundai Tucson facelift will compete against Jeep Compass, Volkswagen T-Roc and Skoda Karoq in the Indian market.
Hyundai’s unique event ‘The Next Dimension’ would be showcasing three new 2020 models - All New Creta (launched in March), Spirited New Verna (launched in June) and virtual launch of New Tucson. Commenting on the ‘The Next Dimension’ experience, Mr S S Kim, MD & CEO, HMIL said, “The core of Hyundai is innovation and we are committed to offering unique experiences through Most Advanced Technological and Futuristic Endeavors. With ‘The Next Dimension’, we intend to curate Multi-Cultural, Human Centric and Invigorated experiences in digital space for all the stakeholders. I am confident that ‘The Next Dimension’ will spearhead the digitalization and virtual experience world in Indian Automobile Industry and create a new benchmark.”
The unique space design of ‘The Next Dimension’ is based on the ‘Brutalist Architectural Philosophy’. The design philosophy is all about creating simple functional spaces and accommodating their purpose in an innovative way. The digital architecture of ‘The Next Dimension’ is influenced by the Brutalist Architectural Philosophy with vibrant colours & different pod screens attached to the core architecture design. Each pod screen will display the content of the different products in a 3D and animation format showcasing the design.
The new Hyundai Tucson facelift will be offered with two engine options - BS6 2.0-litre petrol and diesel units. The 2.0-litre petrol engine delivers 153 bhp of maximum power and 192 Nm of peak torque. The diesel churns out a maximum power of 182 bhp and 400 Nm of peak torque. Indian consumers will have the option of both six-speed manual gearbox and a six-speed automatic transmission.
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