TVS Motor Company has rolled out the 1 Lakhth unit of BMW 310 Series motorcycle from its production facility in Hosur, Karnataka. The landmark 1 Lakhth unit was wheeled out by KN Radhakrishnan, Director & CEO, TVS Motor Company and Rainer Baumel, Head of Products, 1-, 2-Cylinder and Urban Mobility, BMW Motorrad. For those asking, TVS & BMW had signed a cooperation agreement to develop and produce sub-500cc motorcycles for the global market. As part of this collaboration, three products on the 310cc platform were introduced namely BMW G 310 R, BMW 310 GS and TVS Apache RR 310.
Commenting on this milestone, KN Radhakrishnan, Director & CEO, TVS Motor Company, said, “We are delighted to achieve a historic milestone in our journey with BMW Motorrad today. This achievement is a strong testimony to the success of our eight-year partnership, which has created a common learning platform for both companies. Our partnership has been truly exceptional for creating aspirational products made for the global market. We are proud to be a part of this journey and look forward to continuing the partnership with BMW Motorrad.” The exports of BMW G 310 R and BMW 310 GS motorcycle commenced in December 2016 from TVS Hosur facility and it has taken less than five years to achieve this milestone.
Markus Schramm, Head of BMW Motorrad, said, “Our strong synergies with TVS Motor Company have led to the development of impressive offerings in the Sub-500cc segment. Since their launch, both BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity. With the roll out of the 100,000 unit of BMW Motorrad’s 310cc series, these two agile all-rounders are an integral part of BMW Motorrad’s success story. We look forward to the future of our cooperation with TVS Motor Company.” The Hosur manufacturing plant produces around 10 percent of BMW Motorrad’s volumes globally. The BMW G 310 R and BMW 310 GS are now available in 120 countries.
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A mechanical engineering dropout by choice, Mayank has been in the auto journalism biz for the past 8 years. He is currently working as an Associate Editor at Droom Discovery and covering each and every aspect of the auto industry. He has worked with a plethora of renowned Auto brands in his illustrious career so far. Being a student of English Literature, his mantras of success are the Never-Say-Never attitude and self-confidence. Mayank likes to travel, read books and listen to music during his free time.
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