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As technology progresses by leaps and bounds, it is radically changing the automotive customer journey – so much so that vising the seller/dealership has become the last stage in the customer journey, with the awareness and consideration phases now mostly taking place online.
At Droom, we envision to leverage Augmented Reality to enable precise projection of digital information related to vehicles.
On Droom, users will be able to access a link to launch AR experience by tapping AR-powered banner ads on promoted webpages, and AR-enabled social media ads – Users will be able to place a life-size 3D model of a new/used car on their driveway and virtually sit inside the car to explore every angle of its interior through a 360º gyroscope experience.
To meet the demands of digitally-savvy consumers, Droom plans to leverage AR to enhance shoppers’ experiences, such as letting them scan any car they encounter on street to unlock information on its technical specifications, price, market insights or change its colour and browse different finishes in augmented reality, the possibilities are really endless.
AR roadmap at Droom is targeted at enabling tech-savvy users to launch a virtual technician experience. This will include interactive 3D animations of how the engine works, how to change a tyre, how to top up brake fluid, and more. Our aim is to empower our consumers with technology to bypass paper manuals, significantly speed up comprehension process and leverage the power of AR-triggered 3-D experience.
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