Droom stands for Dream + Vroom, signifying our commitment to fulfilling our customer’s dreams. We also stand for vrooming away to bigger and better opportunities for all.
The 4 prominent colors in Droom’s Logo – blue, green, yellow & red – signify comprehension and trust. The “oo” in Droom is shown as an infinity symbol because we believe that there are infinite avenues for our growth – we envisage aggregating the automobile industry at a scale not yet attempted or achieved.
Droom is India’s first online marketplace for buying and selling automobiles - be it cars, bikes, scooters, superbikes, supercars, vintage cars, vintage scooters, bicycles and so on. Founded in April 2014, the fully transactional platform also sells a number of automobile services including car care & detailing, auto inspection, roadside assistance, warranty, and insurance listed by third party vendors. It has been continuously rolling out new categories and listings on its platform since it’s commercial launch in early 2015. Droom is a Singapore holding company with offices in Silicon Valley, USA and Gurgaon, India. A mobile first business, it is present across iOS, Android and web platforms.
Inspired by the vision to fix the broken automobile buying and selling experience that is full of pain points and friction, Droom adopts a disruptive marketplace approach. It leverages technology and data in a way that removes impediments; enabling end-to-end automobile transactions between buyers and sellers. It thus aims at removing hassles, mitigating information asymmetry, and creating an environment of trust and comfort. It is a mutually beneficial platform for both sellers and buyers, where the former gets access to millions of online shoppers, higher trade velocity, and a full stack of seller tools and e-commerce services to self-manage their online store at Droom. Meanwhile, the customer gets to choose from a huge selection, low prices, and find trustworthy deals through a credible online platform.
With a mission to make buying and selling automobiles easy, quick and trustworthy, Droom envisages aggregating the automobile sector at a scale not yet attempted by humanity.
Our logo can only be used against a white or black background. Also, the logo patch should be used only without the background.
The length & breadth of the logo should always be in 5:1.6 ratio.
The smallest logo size that can be used is 1" (inch) on print, and 94 pixels for digital media.
The margin to be used in the logo should always be 20 pixels with bleeds on all four sides.
Do not alter the color and typography of the logo.
Do not alter configurations, add shadows to, or distort the logo components.
Do not alter configurations or distort and add shadows to logo components.
Do not rotate, animate or fill the counter spaces in the letters of the logo.
The way the word "droom.in" is written, helps to add consistency to our brand. Hence, the brand name "droom" should always be written with an lower case.
Do not use colors other than the approved ones
Do not outline the logo.
Do not modify or recreate the provided artwork.
Do not use the logo as part of a sentence.
Do not layer other content on top or below the logo.
Do not place the logo on a patterned background
Can be used for co‐branded campaigns.
Can be used in company demos or presentations.
Can be used on event signage.
Can be used for advertising purposes (only for campaign partners)
Should not be used on personal business cards.
Should not be used on resumes.
Should not be used on personal website/online store.