TVS Motor Company recently announced that its premium motorcycle brand Apache has crossed the 40 lakh sales milestone in both the International and domestic markets. In order to celebrate this occasion, TVS Motor Company has collaborated with its TVS Apache customers to create the ‘Longest Chequered Flag’ spanning a length of 957 feet. Basically, this flag is an expression of gratitude for the customer's love and faith in the brand. Images of this Chequered Flag was sourced from each and every TVS customers across the globe. With over 2000 images, the ‘Chequered Flag’ has managed to set a record in the Asia Book of Records and India Book of Records for creating the longest chequered flag at its TVS Mysore Factory.
TVS introduced the Apache Series back in 2005. The Apache brand is targetted mainly towards the young and aspirational riders. It consists of bikes in the range of 160cc to 310cc. Furthermore, the TVS Apache series is divided into two main categories namely Naked and Super Sports. Under the RTR series, you have bikes in the range of 160cc to 200cc. These include names of the RTR 160, RTR 160 4V, RTR 180, and RTR 200 4V. While the SuperSport category lists the RR 310. This sports bike marked the entry of the brand in the super-premium category in 2017. The motorcycle gets features like throttle-by-wire tech, four ride modes, and TVS SmartXonnect enabled 5-inch vertical TFT colour display among others.
“Over the years, young and aspirational riders have shown keen interest in performance-oriented, premium motorcycles. As a result, the TVS Apache brand has garnered immense popularity among motorcycle enthusiasts globally. The platform of Apache motorcycles showcases the company’s technological prowess, using years of experience and racing pedigree. With a range of motorcycles from 160cc to 310cc, our focus on premiumization has resulted in us offering many segment-first features and best-in-class technologies to our customers including the RT-Fi engine tech, GTT (Glide Through Technology), Ride Modes, SmartXonnect, and Slipper Clutch. Our journey to achieving this milestone is filled with exemplary efforts that have gone into making TVS Apache a truly global brand. This milestone is an affirmation of our commitment to offering superior products to our discerning customers,” commented K N Radhakrishnan, Director, and CEO, TVS Motor Company.
Apart from these, TVS has recently launched the Apache RTR 200 4V with Supermoto ABS functionality. The company further claims that this feature allows amazing stopping power along with impressive braking control.
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A Computer Science graduate but a writer at heart, Samreen has one motto that she swears by: 'Everything is dull and useless if it has no drama in it.' This motto comes to life through her writing and storytelling style. She is the Senior Lead - Content Writer at Droom Technology currently and has a total experience of 5 years. In the past, she has worked with renowned brands while creating and curating amazing content for these brands. She is an avid traveller and loves a quiet sunset on a mountain top.
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